I don't want to get into the Coke vs Pepsi debate either BUT I will add this. I sold a major fast food restaurant a few years ago that I had owned for 26 years. And yes it was in the Atlanta area. In the mid 90's Coke got to where you could get no service, no equipment, etc. Pepsi had a very aggressive program in our area at that time. I spent many sleepless nights worrying about switching, even after giving Coke the chance to meet Pepsi's deal, they didn't even take the time to get back with me. We were moving about 50-60 gallons of concentrate per week at the time. Sure it was a hassle to have to tell every customer, but our gallonage didn't drop one bit. In fact it increased the same amount as the sales increased. (% wise) One positive is you get access to Mountan Dew, which is a big seller in the youth market. Oh, you will get an occasional butthole that will get water instead of a soft drink, but in our case I think Mountain Dew way overcame that. BTW, that store is still selling Pepsi as is the 4 other stores in our County.