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March 22, 2009 8:27 PM quote 
Beth Food Write is offline Beth Food Write
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Join Date: May 2005
Location: Upper Midwest
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 Please pick my dissertation topic

As many of you know, I am a professional writer, but my day job is college professor.  I did luck out, and the company that I am working for is paying for my doctorate - well, the tuition at least, I still have to pay for all of the incidentals....... When I am done in 7-10 years from now, I will have a Doctorate of Business Administration, aka a DBA.

Here is the problem - I am three courses in and it is time to start narrowing down the old dissertation topic.  What is a dissertation?  It is a big work - a 100+ document where I research  an original topic and present the findings.  I get to do a literature review (find out what other people have said), research topic, and then research the problem and present solutions.  My biggest issue is that Hospitality research is spread accross many different disciplines - there is information in health, business, sociology, psychology, and just about ever other discipline.

What don't I want to do?  I don't want to do anything on leadership, prefer not to do anything dealing with psychology or motivation.  The rest - I am open to looking it over.

Some notes: whatever I pick, I have to do field research on the topic.  That means, the topic has to be measurable (means that I have to be able to count it, and compare it to something), relevent (meaning that once I do this, it has to be usable by most or all of you), and scientifically valid (I'll worry about that part).

Any thoughts?  This is your chance to tell someone what to research - pick a topic that you would like to see some research and then I can look at it in terms of the three parts above......I would really appreciate some input into a viable topic.

 

 

 

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March 22, 2009 8:40 PM quote 
kaffeenjunkie is offline kaffeenjunkie
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Marketing and the affect of technology on the restaurant business.

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Last edited: March 29, 2009 4:59 PM by kaffeenjunkie
March 22, 2009 9:11 PM quote 
Steve A is offline Steve A
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We had a lurker member doing her doctorate last year.  If you want to see some of what she had, let me know.  She passed on the info.

Ciao,

Give 'em what they want. Just make it better than they expected. 
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March 22, 2009 9:23 PM quote 
Brandon94275 is offline Brandon94275
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I'd love for someone to do an actual study on the effects of drug testing in the service industry. I'm not a proponent of legalizing drugs or anything like that, but I have seen some negative consequences in the past due to the adoption of drug testing in a country club.

For now, it's only my opinion that trying to maintain a completely drug free workforce in the hospitality industry drastically reduces your talent pool, and lowers your chances for success, but I'd like to see someone tackle the controversial topic as a study.

Brandon O'Dell
O'Dell Consulting
phone: (888) 571-9068
email: brandon@bodellconsulting.com
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March 22, 2009 9:25 PM quote 
NewJack is offline NewJack
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What is it that you're interested in? It seems you know what you don't want to research on. One suggestion that comes to my mind would be to do a cultural study on the restaurant staff. What's their social economic background, why did they choose this industry to work in, why some workers are transcient, what's their lifestyle, explore homophobia/homosexual jokes in work place, explore sexism in the hospitality industry.

 

 

Last edited: April 6, 2009 9:38 AM by NewJack
March 22, 2009 9:49 PM quote 
TheeGourmetDiner is offline TheeGourmetDiner
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Kaffeen beat me to the punch.  I would call it how technology has affected restaurant marketing. 

Starting with the website and moving forward.  Twitter, facebook, blogs, email marketing, online ordering, etc... all are effective means of marketing for restaurants.  It would be easy to go to broad or narrow on this topic.  You could do a case study helping a local restaurant out utilizing these techniques.

Quote (original post by: kaffeenjunkie)

Marketing and the affect of technology on the restaurant business.

March 22, 2009 9:49 PM quote 
Beth Food Write is offline Beth Food Write
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Steve - I have the copy of the work that she did - the one where she researched our relationships in an online forum - and thank you - I kept the copy, but won't use any info until she publishes.

New Jack - the problem is that I have alot of experience in the field.  You name it - I did it and have written about it.  Part of the problem is that I have alot of topics that I am open to doing - but none are screaming "research me!!!!"

Brandon - to narrow it down - is it "how many employees are on drugs?" or "do they work better off drugs?"

And Kaffine - I need more - what about marketing or technology?  It has to be specific - such as "does marketing strategies x, y, z work?"

 

 

Food Write
The Responsible Serving of Alcoholic Beverages

March 23, 2009 1:09 AM quote 
Brandon94275 is offline Brandon94275
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"Brandon - to narrow it down - is it "how many employees are on drugs?" or "do they work better off drugs?"

Neither for what I'm suggesting. If I stated it as a more specific question, it would be, "Is a drug free work place constructive in the food service industry, or destructive?"

I think it's an important question. Over the last ten years, drug testing in the workplace has become commonplace. Even though I don't use anything other than alcohol myself, I resisted efforts from a former boss to implement a "zero-tolerance" drug policy at a country club where I ran the food service. My assertion was that doing random testing would scare away a very large portion of the talent pool. Even in retrospect, I do believe it greatly limited the people willing to work for us, and we lost some of our best employees to the policy. While we still overachieved, I felt the pinch of a reduced talent pool.

Conversely, I do support a "zero-tolerance" for drugs, usage and the influence of drugs IN the workplace or on the clock. I am supportive of testing employees after accidents for obvious liability reasons. I don't however believe that an employee that uses "some" drugs when they aren't at work makes them a bad employee. Most of my best servers were pot heads who occasionally used harder drugs. Same goes for my kitchen staff.

Brandon O'Dell
O'Dell Consulting
phone: (888) 571-9068
email: brandon@bodellconsulting.com
web: http://www.bodellconsulting.com
blog: http://blog.bodellconsulting.com
March 23, 2009 6:59 AM quote 
Holly is offline Holly
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Location: I'm in Corpus Christi, Texas
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Or, to broaden Brandon's idea:

Politics and it's effect on the Food and Beverage Industry

It would be refreshing to see honest research done on topics we all read about and how the American (indi) restaurant owners are bound and gagged by our current political policies and laws being enforced (or not enforced) by our Fed, State and local officials.

Topics could include:

Drug policies (as Brandon points out)

Illegal immigration

Smoking bans

Trans fat

Minimum wage

Global warming (That in itself would be huge)

Taxes

 

I'm sure there's a lot more, but I haven't finished my first cup of coffee.

 

 

Last edited: March 30, 2009 8:43 PM by Holly
March 23, 2009 9:28 PM quote 
kaffeenjunkie is offline kaffeenjunkie
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Beth,

Since most of this stuff is so new, relatively speaking, the use of social marketing and its effect on restaurant marketing.

I have seen some anecdotal suppositiions but not much in the way of hard hitting research.
Demogrographics
Useage
Methodologies
Tracking
Interaction with guests on line does it really work or not

life is like plastic wrap

"The difference between excellence and mediocrity is a very small effort."
Flatlander

Our Website is www.fullcitycafe.com

Find us on Facebook

Twitters and tweets

FOHBOH

Blog

All times US/Eastern. Current date and time: November 21, 2009 4:11 AM



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